How He Built the World’s Largest Digital Bank with 140 Million Customers
The guest presents New Bank’s low-cost digital model, data systems, and use of AI as advantages in serving customers and competing with incumbent banks. He argues that digital banking, open finance, and real-time payments could widen access to credit, increase competition, and shift market share over time. He also discusses the challenges of scaling internationally, building a U.S. brand, and adapting organizations and products as AI changes how financial services are delivered.
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The guest attributes New Bank’s ability to offer lower fees and products to a cost-to-serve about 3% of a traditional bank’s, and says it has close to 120 million Brazilian customers, reaching more than 65% of adults. He also reports a return on equity two to three times that of large incumbent banks despite having less revenue and charging no fees.
New Bank’s data advantage, in the guest’s account, depends on systems and organizational culture as well as scale: it has 20,000 to 30,000 data points per customer across 13 years and built a financial-services foundation model for credit and collections. The bank also uses its model for fraud decisions in Mexico and Colombia, while the guest contrasts its digital-native systems with traditional banks spread across many legacy systems.
The guest sees AI combined with open banking as a way to make account information and fees more actionable for customers, potentially pressuring profit pools that depend on customers not optimizing their finances. New Bank already alerts about 15 million Brazilian customers a day to potentially costly payment charges and can offer money or refinancing as alternatives.
The guest argues that better data, underwriting, digital systems, and real-time payment networks such as Pix and UPI could expand access to credit for people currently underserved; he cites 13% credit-card penetration in Mexico and Colombia. New Bank has offered first credit cards to 30 million people in Latin America, sometimes starting with a $20 limit that can grow as customers build credit history.
Digitized transactions can give lenders cash-flow records for small businesses that previously could not document their activity, the guest says, using a taco seller seeking financing to expand as an example. He links this opportunity to broader access to banking and credit, which he predicts could boost global GDP.
The guest describes a roughly $10 trillion global consumer-finance industry in which about 90% still flows through branches and incumbent banks, and expects digitally native companies to gain share over 10 to 20 years. He also argues that open banking can reduce data-related inertia and that greater competition could lower fees and costs in markets where a handful of banks hold most assets.
The guest’s global growth ambition is to expand New Bank from about 100 million customers to one billion and from three countries to 100, and he describes a U.S. launch and a stablecoin-backed account available in more than 35 countries. He expects digitally native banks to take share from incumbents over the next two to three decades, supported by real-time payments, open finance, and AI.
TECHNOLOGY
“I think New Bank is very unique specifically in Brazil and Latin America because we are really the only NEO bank in the world where we've fully surpassed the biggest…”—
“You're not going to solve this problem of intelligence through education. You can solve it through AI…”—
“We're doing this in Brazil today where about 15 million of our customers every day…”—
ECONOMY
“You still have three billion in the three billion people in the world that don't have access to a to a credit product. It's it's crazy…”—
“So for example, there's about 15 trillion dollars of retail deposits in the US banking system, but banks pay on average about 40 basis point on yield a year…”—
“And then you look at remittances for example in the US hundred billion dollars go out of the US people pay 5 to 10% per transaction that will go to…”—
MARKETS
“If you look at global consumer financial services or it's it's about a $10 trillion industry and still something like 90% of that industry goes through banking branches. Yeah…”—
“And the reason why open banking is important is because then it will decrease that inertia globally and will increase significant competition in banking.”—
Intro
The host contrasts Nubank’s 140 million customers with the vast incumbent-dominated banking market. The guest argues digital-first banks remain early in a $10 trillion global transformation.
Banking's $10 Trillion Disruption
Nubank sees AI expanding financial access, lowering banking costs, and providing personalized financial intelligence, especially for underserved consumers who lack credit or advice.
AI's Impact on Banking
The guest says AI-native startups may move quickly, but regulated banks such as Nubank retain advantages from licenses, customer trust, proprietary data, scale, and a data-driven culture.
Building Moats in the AI Era
The speakers examine cashless payments, open finance, stablecoins, and Bitcoin as forces that could broaden credit access, reduce banking inertia, and increase competition across financial markets.
The Future of Money
Nubank’s experience transfers across markets as they digitize, but cash-heavy environments initially make expansion harder. The guest sees further fintech opportunity in AI-enabled applications and scaled digital banks.
Nubank's Global Expansion
Nubank plans to take its Latin American digital banking model global, including entering the United States. The guest identifies building an efficient, trusted consumer brand as a central U.S. challenge.
Lessons from Amazon and Disney
The guest traces Nubank’s customer obsession to Amazon and Disney, emphasizing reliable consumer-first decisions and creating memorable experiences even for everyday banking products.
Reinventing Nubank with AI
After advanced AI models began working well for Nubank’s workflows, the company reassessed 120 processes, flattened its structure, and developed AI-supported coaching and information systems.
Founder Mindset and Leadership
The founder describes motivation through impact and disruption, overcoming impostor syndrome, balancing founder urgency with CEO systems thinking, and defining leadership through vision, humility, and listening.
Nubank's Future and Entrepreneurship
The guest’s optimistic future for Nubank involves global expansion and AI-enabled financial inclusion; his entrepreneurial lesson is to pursue a meaningful mission with conviction despite uncertainty.
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